Consultant and logo designer
This logo design aimed to create a mark that was unique, memorable, and had a combined feeling of fierceness, health, and belonging.
The logo mark is inspired by the facial profile of a lion, bringing in the feeling of strength & pride. The lion face is seen in the negative space of a kettlebell, being the nature of the Unleashed's business. Also found within the negative space in the grip of the kettlebell is a heart, bringing that notion of health and loving your body.
The logotype is intended to be fun, but also entirely custom. It adds to the jungle vibe of the brand, yet is clean and will print well on various mediums such as wall prints, t-shirts, hats, stickers and more.
